Shut Up and Buy This $36 Grilled Cheese


(dinging) (upbeat music) (classical music) – [Narrator] I’ve always hated. I hate the noise, I hate
society telling me what to do. You! Bag! So, I decided to reinvent. Let’s go. To do something new, to
do something exciting. Whoo! So, I started a [Bleeped] food truck. (classical music) I’ve always had business savvy. – Price went up again? – Chug my nuts! Yeah, I been told I have
an attitude problem. But if the food’s good,
what’s the problem, huh? What’s the [Bleeped] problem, huh? (people chattering) Can you wait a minute, you greedy pigs? – [Woman] It’s a bit of a
stereotype in the chef community that chefs are rude, and Anthony completely fulfills this, and many additional stereotypes. (clattering) – Not a spicy meatball.
Get you [Bleeped] back to Weehaken. Clean it up. Tastes like [Bleeped]. – Anthony’s always had a
pretty negative attitude. But most geniuses are like that, you know. And I guess, that’s what makes it okay. – [Anthony] You know you hear
these stories, these chefs, they came from rough neighborhoods. They lived such a tough
life, but guess what? I came from a very affluent neighborhood. All right, so imagine
how hard it was for me to do crimes in a place like that. – When Anthony was 18,
he did stint in prison for throwing a can of
spray paint at a cop horse. That experience changed him, you know. It made him want to shape up. Despite hating almost
everything around him, the one thing that grounded
Anthony was cooking. – [Anthony] Coming up
like I did in Jersey, there’s only three ways
to make it out alive. You can run coke, you can join a family real estate business, or
there was the kitchen. – [Man] Anthony’s grandma
and 22 older taught him that cooking wasn’t just a thing
to keep him out of trouble, it was something that
he could do as a career. They gave him the confidence
to work through the ranks. But of course, you’d never know that. He’s never hired a woman before. – Food’s about giving and
nurturing and sustaining life and that’s a man’s game, baby. (rock music) – [Pat] I worked under
Anthony for ten years and I thought we had a special bond. But also, he’s sort of crazy. – [Philip] Cooking made him
feel special, whole, important in charge, maniacal,
rageful, insane and complete. – He thinks that because
he makes a good sandwich, he can be a jerk but
that’s not true, right? – Took them this long to
get me this award. Nice. They’re mothers. – Right? – Why are you looking at me? Work. Jesus Christ. – I grew up with Chef
Anthony; I watched his rise while I was just starting out as a critic. Yeah sure, he can be salty, but he’s also just dedicated to the craft. When you think it, what is the difference between striving for perfection and throwing a knife at someone
for buying the wrong ham. Everyone really opened
their eyes to Anthony when he left the restaurant scene and started Cheese Punch. (classical string music) – [Anthony] It shouldn’t take
that long to get one person a grilled cheese, guys. Jesus Christ, get out of the way. Here. – [Philip] Cheese Punch was
his message to the world. You’re restaurant walls
shall not contain me. Things were finally on his terms, no more reporting to
bosses or going to court. It was just him, his
ideas and the open road. (door slams open) – [Officer] Excuse me, take
a look at your permits. (rattling) – Yeah – [Philip] Things were
really going his way. – I’m mean, food trucks had been around. He didn’t invent them. – Anyone could make a
grilled cheese. Yeah sure. Okay, if you say so, but
Anthony reinvented it with more cheese. (classical music) – [Anthony] Let’s go. Let’s move it. – [Philip] It was genius, I mean people had sold bread
and cheese out of carts before but they had never charged $15 for it. – I guess, that’s just an amount of money that makes affluent
people feel comfortable. – Sure he has a bad attitude. Sure he’s stressed out of his mind and has never once learned
a coping mechanism for it, yes he is turning a grossly high profit by selling something who’s
base ingredients cost nothing. Sure okay, I’ll bite. What? That’s it. – Make a line! This is good stuff – His food truck is good. So. You know. What can we do? – What you got to understand is that no one was doing this at the time. It was the wild west out there. There were no rules. There was no script. We were just flying by
the seat of our pants. – [Anthony] In the beginning
stages, we tried to start big, but sometimes someone just can’t hack it. So I had to fire my main guy, Pat. – He fired me for showing up early. He said I was trying
to be better than him. – And no matter how many people you fire, or get deported, it never gets any easier. All right, but I have to
make those tough calls for the sake of my business and my sanity. It’s the kind of thing
you’re never prepared for. – Yes he was! – For today’s service,
we got the Cheese Punch, we got poppers. Let’s push
the Caprese salad, man. That [Bleeped] Is going bad. Super sour. What did you say? You talking [Bleeped] To me? We’re firefighters here man.
We’re putting out fires. Maybe you don’t understand
what it means to be a fireman, okay, maybe I don’t know what
that entails, oh I’m so sorry. You think I have time to talk
to [Bleeped] Firefighters? You do? You think I have time to talk
to [Bleeped] Firefighters? You think I’m just
waltzing around the city like an arson, waiting
for firefighters to come, be like, ‘What do you do today, sir? What do you do today?’ Get the [Bleeped] Out
of here. You’re fired. You’re fired too, wait whoa. I need you till the end of rush. All right, you’re rehired. – Anyone who didn’t see his
vision was violently ejected from the truck for standing in his way. – Get the [Bleeped] Out of
here. You’re still fired, man. You think I’m joking? You think I’m joking? What, you want me to call
the firefighter right now and talk to him? That’s what you want? Wow look how fast he’s moving
now, now that he got fired. – If you can make a sandwich that good, you can do whatever you want to me. Your talent totally makes
up for your personality. It’s a fact. (crowd talking) – Hurry up! I’m touching the burner with my hands. I don’t feel [Bleeped]. – I know he’s a perfectionist, all right. But why did he have to fire me? And why did he have to
lie and tell everyone I got fired for [Bleeped] (whispering) in the sandwiches. – [Producer] What? – He said I [Bleeped] A sandwich. – [Philip] Anthony’s a rebel. He’s someone that could reinvent anything. – He was never the type
of guy to be happy. I mean, happy with his product. What did I say? – He was never satisfied, so he started to get more creative. He examined his original grilled
cheese recipe and thought, ‘so what? What the [Bleeped]
are you looking at?’ but what he saw that no one else saw was what if we put more cheese on it? – More cheese? How’s that going to work? What’s that going to look like? Is it even possible? – I can’t believe he did it. A true king of the food truck scene. – It was a rip off. – It was a masterpiece. (classical music) – It cost $29. – After Cheese Punch
Supreme, Anthony thought, ‘How do I top that?’ He hit a creative block. – He’s going through some personal things. – [Anthony] My girlfriend at the time, broke up with me for a job in Canada (sighs) Says she was tired of following me around. She was my rock. She was the only one who could
calm me down from a rage. Her career was the worst
thing that could have ever happened to me. I couldn’t think. I was getting panicky. I was getting mad. Except now, there wasn’t
anyone to calm me down. – Some suggested he seek therapy. – I was furious. (sighs) – He didn’t. – This was my girl we’re
talking about here.. My girl! – He really couldn’t innovate under that kind of undue pressure. – The culinary community was
up in arms at his girlfriend. He tried everything to win her back. – Texting her, calling her, showing up at her apartment unannoucned, Mrs. Doubtfiring her, Tootsieing her, White Chicking her. (sad music) (screaming) – [Frankie] But she had moved on. – [Philip] The mad just
wanted to innovate. He just wanted to find
the next stepping stone from Cheese Punch Supreme. How could the master
reinvent the reinvention when he was this sad, I mean, didn’t Blanche understand
that his genius was at stake? – [Frankie] He decided
he just couldn’t go on. He couldn’t innovate. He was washed up. In a rut. Totally empty. – [Anthony] I was so
mad, I was just thinking, ‘I hate Canada. I hate it.’ So what’s the opposite of Canada? Mexico. Cheese Punch Mexcio. It was so simple. I couldn’t believe I
was charging $34 for it. And why stop there? Cheese Punch Bangkok Cheese Punch Guam Cheese Punch that Indian place I wanted Cheese Punch places as far away from Canada as possible. – [Philip] Anthony was
experimenting with flavors that were unheard of. Chipotle, curry, turmeric. Stuff literally no one was using. I mean sure, Mexican and
Indian people were using them but Anthony is white. So it’s different. By appropriating flavors
from other cuisines and exploding the margins on
very inexpensive ingredients, Anthony built his revolutionary
Cheese Punch Empire. – Food trucks all over
the country, book deals, television shows. – It’s pretty awful he can do that. – Did we enable him? – [Philip] Food is art and art is food. And food is in fact, art. And Anthony understands
this. He has a vision. – Off man, whoa gimme gimme gimme gimme The next step? I’m going to keep being me. I’m going to keep doing what I do. No one’s going to keep me down. Cheese Punch is going to keep growing. It’s going to make room for the next thing I’m going to reinvent. I’m going to do a stationary food truck. We’re calling it a food place. – He’s creating a restaurant. – It’s got like walls
and bathrooms, tables. – A true visionary. – There’s a front door
so if there’s a draft, you can close it. – I think we created a monster. – I’ve never [Bleeped]
A sandwich. I promise. (door closes) – That’s it for this episode preview. If you want to watch the rest of this go to Drophouse.tv and
start your free trial. It’s free? Do it! It’s free. You get a free trial? Holy [Bleeped] What are you, nuts? Giving this [Bleeped] Away. – [Philip] I first met
Jong Mi on a vacation in South Korea. I wandered into this temple
and saw this unassuming woman. Shaved head, gray robes and I thought, ‘who is this woman? Am I the first person to ever see her? Did I discover her?’ The food she makes tastes like nothing and because of that, it
tastes like everything. – [Man] When I eat her
food, I feel less hungry. And that’s magical.

100 Comments

  1. Food: the language of the mouth. Gods of Food, available now on DROPOUT! http://bit.ly/2YGpZ6K

    Don't live in CANADA, AUSTRALIA, NEW ZEALAND or the U.S.? Sign up here: https://bit.ly/2OiNNoP

  2. the censoring ruined it for me

  3. If Gordon Ramsay was even more of an asshole

  4. So you think this is a joke, but you've never been to the Grilled Cheese Experience in Seattle.

  5. Censoring all bad words is annoying, every single sentence is abruptly cut off twice.

  6. Is this how CollegeHumor feels about Gordon Ramsey?

  7. Gordon Ramsey…

  8. I don't really mind the videos having to be censored, but can you at least make them beep censors instead of pure silence? It messes with me, makes me think I missed something (something that's not an expletive, I mean).

  9. What’s the difference between striving for excellence, and MAKING DAUNTLESS FEEL DAUNTED by just HIS PRESENCE?

    Like basically nothing.

  10. I didn’r click on this video for so long because I thought this was an actual Buzzfeed video.

  11. there's more to this show? What more could it be, the skit was already too long as it is

  12. Y'all should drop the uncensored version

  13. 凄い

  14. is this a parody of Gordon Ramsay

  15. 6:32 Thank Me Later

  16. hahaahaa. my name is Anthony and I'm exactly like this.

  17. I ignored this for so long to realize it wasn’t a buzzfeed video

  18. What with the jar? The US habit of underpaying employees and expecting customers to make the difference as a 'tip' while paying for a product too? (I wondered because at some point, he glares at his customer for not getting money in the jar after paying)

  19. A bunch of these actors were great. Killer line deliveries

  20. 6:32 Where have I seen that guy before?

  21. The people featured in Downbeat were all incomps and failures. So Gods of Food will be about…pomposity? Personality disorders?

  22. I really thought this was a Buzzfeed video when I saw the thumbnail

  23. 01:11 if only the chicken dropped the poop on him.

  24. i don't get the "he's never hired a women before" joke 3:09

  25. segregation for the win! no more adopting other peoples cultures as we've done for hundreds of thousands of years. we have to keep everything separate

  26. Can you count the middle fingers in this?

  27. This is making me want a grilled cheese sandwich so bad

  28. I thought this was a first we feast video

  29. 11:02 – Omg look at his hand. I only just noticed xD

  30. I would be worried he spits in the food.

  31. 3:56 is that a violin arrangement of bach invention no.4 in d minor…

  32. U sure this isn't the Onion

  33. Is this Anthony Bordain?

  34. Is this a parody of Gordon Ramsay?

  35. This is so funny. Great!

  36. 22 sisters in Jersey! no wonder why he's always on the defensive

  37. GABRUSSSSSS!!!!! Yes!

  38. Ignored this for a week just because I thought it was a buzzfeed video or some parody. So glad I watch the Gods of food trailer again to realize this is 1 of them

  39. The food apparently turns me on…

  40. Nothing gets me going like vivaldi 4 seasons winter

  41. Backstory of the soup nazi

  42. This may your worst video

  43. Is that the dude from impractical Jokers??

  44. I don't know what's more stupid, the fact that you constantly censor his middle finger but constantly show it at the same time, or the whole damn video. It lacks… comedy.

  45. Is this real or parody

  46. 11:02 his hand…

  47. I really thought this was a buzzfeed parody

  48. Did anyone else notice the highest he sold it for was $35 and not $36?

  49. What's the Classical music at the beginning? I've heard it before but I can't remember the name of it, I think it's one of Vivaldi's, someone please help!! It's stuck in my head.

  50. No matter how much youtubers censore things, we still know what's behind that blurred finger.

  51. It’s like happy Gilmore but instead of golf, it’s cooking

  52. This whole video was cheesy.

  53. 22 older sisters, LOL

  54. 5:21 My favorite moment.

  55. Thank God you have to pay for this. I would be so sad if I had to pay for their free YouTube content and instead got this.

  56. Wait, I actually thought this was a buzzfeed video. I feel scammed

  57. Collegehumour is So shit now

  58. OMG u even remixes the Vivaldi piece from chefs table! Love u guys

  59. is this a gordon ramsey impersonation?

  60. This made me really sad

  61. So is this a parody of that one episode Gordon Ramsey gives up on that couple who made shit food

  62. It’s pretty funny that you can’t get dropouts in Canada and he doesn’t like Canada

  63. i came for the wild west guy

  64. Are we suppose to read between the lines and assume his parents had 22 daughters until they had a son lol?

  65. 6:43 did that Critic just find a loophole and record the same response for every chief.

  66. "What you gotta understand is that no one was doing this at the time. It was the wild west out there!"
    This dude keeps popping up everywhere and he's awesome

  67. actually made me hungry

  68. Gold

  69. kinda want that sandwich

  70. My GIIIIIIIRRRRLLLLLAH!

  71. Is that Bex from Andi Mack??

    Also I sat through the entire video waiting for Jamie Macavoy to show up LMAO

  72. What's that song during the intro bc it makes me want to burn my house down. In a good way.

  73. Love this series 💋.

  74. I love how this turns the entire bs cooking industry upside down. It's full of pretentiousness and bs. Get tattoos and now you can cook. Disassemble all the fake grit and posturing foodie-ness.

  75. 12:46 – That man absolutely, 100%, **** in every single sandwich he worked with. Anthony made the right call by firing him.

  76. Love it.

  77. Joy-Z

  78. what song is the opening theme?

  79. I love that the "seat of our pants" guy is in every one of these. 😀

  80. You guys are killing it with this series. I haven't laughed so hard at a YouTube channel in a long time. Keep up the great work.

  81. At 6:04 does anyone know her actual name? I swear I’ve seen her before

  82. As soon as the Vivaldi started playing I just lost it. I had no idea how much I needed a piss take of Chef's Table.

  83. I know where I want to cheese punch this guy…

  84. iT WAS THE WILD WEST

  85. a jerk that somehow become a national cheese sandwich company
    but yet…

    an old man become a chef following the tradition for hundreds of years just to get ignored and being bullied by the media for doing new things

    society

  86. The seemless censorship keeps throwing me off like I'm going deaf at random times lol

  87. Literally my head chef acts the same way, like tone of voice. Except hes not this much of a jerk at all

  88. The sad thing is that people like this exist. They remind me of scared dogs posturing and trying to look tough.

  89. 22 OLDER sisters, but they all look younger.

  90. At first I thought the bearded dude was Henry zabrowzki

  91. I feel like i just watched an Adam Sandler film

  92. I mean I do like these videos but what more is there to the episode that would cause me to go to drop out?

  93. I love how they use the clip of the one guy who just says “IT WAS THE WILD WEST OUT THERE, WE WERE JUST FLYING BY THE SEAT OF OUR PANTS”

  94. Holy shit this is very funny

  95. Does anyone know what piece is in the intro

  96. It's just like the philly cheese steak guy.

  97. Does anyone know the name of the actor who played Philip Beaufort in this video?

  98. What is don fanelli’s Instagram and all I wanted to tag him in my post about this show!

  99. If that was boss I would find someone else, and if was fired I would leave.

  100. lol Anthony is like the soup chef from Seinfield.

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